Loading Events

« All Events

Financial Analysis and Planning for Non-Financial Managers

Monday, August 5 @ 12:00 AM - Friday, August 30 @ 12:00 AM

With the demands of daily operations, non-financial managers may put financial reports on the shelf. But take a look at some of the most admired companies like Apple, Google, and Berkshire Hathaway. Sure, they are evaluated by their products, innovation, and culture but they wouldn’t be in the limelight without profits. Money matters! This course will help you build on your understanding of financial concepts and help you establish your role in the financial success of your organization. Designed for non-financial managers, business owners, entrepreneurs, and other decision-makers, this advanced course will take the mystery out of money matters. Throughout this course, financial information that drives your organization, as seen on the business’s reports, will be assessed and analyzed to understand it. An understanding of this information will help you make smart decisions when it comes to budgeting, setting goals, and assessing performance within your own area of influence.


Unit 1 – Financial Strategies
1.1 Your Role in Financial Decision Making
Who is responsible for the financial decisions in your company?
The Goal of Business
1.2 Understand the Language of Finance
Accounting as a Language
Learn the Language
Visual Activity – Accounting Process
Accounting and Recordkeeping Systems
Self Check – Account Categories
1.3 Read the Story
A Word about Financial Concepts
***Financial Concept: The Accounting Equation***
***Financial Concept: The Matching Principle***
The Common Financial Statements
Income Statement
The Balance Sheet
Statement of Cash Flows
1.4 The Purpose of Financial Statements

Unit 2 Financial Dashboard – Introduction to Financial Gauges
2.1 Understand Basic Financial Concepts
The Story Statements Tell
***Financial Concept: The Accounting Equation***
***Financial Concept: The Profit Matching Principle***
***Financial Concept: The Fund Matching Principle***
***Financial Concept: Cash Basis vs. Accrual Basis Accounting Methods***
***Financial Concept: Cash vs. Profits***
***Financial Concept: Debt vs. Equity (Optimum Capital Structure)***
2.2 Financial Strategies
Financial strategies stem from business goals
Take a Look: Example Financial Strategies
2.3 Financial Gauges
Introduction to Financial Gauges
Your Financial Gauges
Profitability-based gauges
Performance-based gauges
2.4 Reading Your Financial Gauges
The Story Financial Gauges Tell
Research and Analysis

Unit 3 Financial Gauges – Profitability
3.1 Profitability Gauges
Ratio Analysis
Financial Gauge: Net Profit Margin (or) The Bottom Line
Financial Gauge: Gross Profit Margin
Financial Gauge: Operating Margin
Using Profitability Ratios
3.2 The Components of Profitability
The Origin of Profits
Sales and Expenses
3.3 Sales
Sales Strategies
Pricing Strategies
3.4 Cost of Goods Sold and Cost of Sales
Cost of Goods Sold
Gross Profit Margin
Gross Profit Analysis and Planning
Evaluate Profitability of Product or Service Lines
3.5 Expenses
Budget vs. Actual Analysis
Cost Management and Efficiency

Unit 4 Financial Gauges – Performance
4.1 Making Money
The Goal of Business
Value Growth
Company Resources
4.2 Taking Advantage of Assets
Tangible vs. Intangible Assets
4.3 Making the Most of Liabilities and Equity
4.4 Performance Financial Gauges
Financial Gauge: Current and Quick Ratio (Liquidity)
Financial Gauge: Return on Assets
Financial Gauge: Return on Equity
Financial Gauge: Debt to Equity Ratio
4.5 Financial Analysis and Planning Summary
Downtown Publishing Financial Performance Analysis