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Cash is King

Monday, May 6 @ 12:00 AM - Friday, May 31 @ 12:00 AM

Cash is arguably the most important factor in business success. Dun & Bradstreet (D&B) reports 90% of all small business failures are due to poor cash flow—more money gets paid out than collected. It is the non-financial manager who really makes a difference in the day-to-day cash activities. Discover how to maximize cash flow, learn the importance of cash and find out your role in cash flow success.


Unit 1
Cash Flow Strategies
Why cash is so important in business
What are the cash-critical stages in business
What internal sources of cash are possible
What potential external sources of cash there are

Unit 2
Reporting and Evaluating Cash Flow
Review of the Cash Flow Statement
Review of Projected Cash Flow Report
What the Cash Cycle communicates
What improvements can be made to shorten the cash cycle
Calculating cash cycle

Unit 3
Projecting Cash Needs
How much cash the business needs
When cash injections are needed
Which cash needs will internal sources be able to cover
Which cash needs must be met through external sources
Making comparisons with other businesses in the same industry

Unit 4
Funding Requests
What debt sources of cash are possible
What are the potential equity sources of cash
What requirements different funding sources have
Making a pitch to investors
Approaching potential lenders for financing