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SUMMARY:Online Advertising
DESCRIPTION:Get the keys to making online advertising work for you and your organization.  See how pay-per-click advertising with Google AdWords works.  Find out how to test low budget AdWord campaigns. Learn how you can target local audiences.  Then discover Facebook advertising and how you can determine the demographics and even numbers of people you want to reach. No experience necessary\, but if you are at an advanced level\, your instructor is an online ad expert and can answer your toughest questions as well. \nAgenda \nUnit 1\nThe evolution of online advertising\nFrom mass marketing to targeted marketing\nThe role of search in online advertising\nReturn on investment for online advertising\nCompeting effectively with online advertising \nUnit 2\nCreating Google AdWord Campaigns\nDetermining keywords\nSelecting your AdWord territory\nUnderstanding pricing strategies\nCreating an AdWord budget and evaluation \nUnit 3\nImproving Online Advertising Results\nHow SEO and online advertising complement each other\nTesting keywords and related keywords\nUsing Traffic Estimator to improve keyword selection\nSuccessful strategies in using online advertising \nUnit 4\nFacebook Ads\nUnderstanding Facebook uses and users\nUsing demographics to target Facebook Ads\nSetting up Facebook Ads\nTrends and future of online advertising
URL:https://laurelridge.edu/event/online-advertising-3/
LOCATION:Online 24/7\, VA\, United States
CATEGORIES:Computers and Technology,Marketing Online,Workforce Solutions
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