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X-WR-CALDESC:Events for Laurel Ridge Community College
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DTSTART;VALUE=DATE:20250902
DTEND;VALUE=DATE:20250904
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SUMMARY:Introduction to Social Media
DESCRIPTION:Get involved in the move from in-person to online communication. Learn what social media are and their role in your business and personal life. Find out the top sites and how businesses are using the sites for communication\, customer retention\, branding\, marketing\, market research\, needs assessment and serving customers and clients. Explore the options for your organization. Look at case studies of what other organizations are doing. Let your instructor guide your exploration of Facebook and YouTube. For anyone interested in social media. \nAgenda \nUnit 1: How Marketing has Changed and Where Social Networks Fit?\nHow is marketing changing?\nWho is your customer & where are they online?\nWhat role does content play?\nWhat are the trends on the horizon? \nUnit 2: Where to Start? Strategy\, Listening\, & Accounts\nStart with a plan: Developing a social media marketing strategy.\nWhere does listening & engagement fit into strategy?\nLearning to use some basic tools\nHow are organizations using social media? \nUnit 3: What Do Social Networks Fit in Your Business?\nGeneral overview of social sites that may fit your marketing goals.\nWhere are your customers and how are they using social media?\nHow to set up social network profiles?\nCan you measure the return on your investment? \nUnit 4: Using Facebook to Promote Your Brand and Engage Your Customers\nThe Basics of Facebook: Personal & Business Applications\nHow to Set-up Your Facebook Page\nUsing Content and Posts to Boost Engagement\nCase Studies on How Businesses Use Facebook \nRequirementsInternet connection \,IE8 or higher\, Chrome\, FireFox and access to Adobe Flash Player
URL:https://laurelridge.edu/event/introduction-to-social-media/
LOCATION:Online 24/7\, VA\, United States
CATEGORIES:Workforce Solutions
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