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April 1, 2021 - December 31, 2022

This course will look at the tourism industry through the lens of business, specifically by considering the management, marketing, and finance issues most important to industry members. The course will start with a comprehensive model of tourism and continue with individual sections that provide a thorough understanding of all sectors of travel and tourism. The role of the travel agents, technology, transportation modes, accommodations, cruise lines, destinations, attractions, and food and beverage operations are all covered in detail. Details