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Revenue Generation for Non-Profits

Tuesday, September 3 @ 12:00 AM - Friday, November 1 @ 12:00 AM

Build revenue streams for your non-profit organization. They are essential not only to keep your doors open but also to expand your services. Discover how to increase revenue from your current activities. Develop strategies for building new ones. Know how to effectively set prices or fees. Understand the 20% that generates 80% of your revenue. These are basic concepts that will yield greater results. After taking this course you will have the knowledge to improve your revenue generation and generate a better surplus.


Unit 1: Introduction to Revenue Generation
• Setting and using revenue generation benchmarks
• Determining annual objectives
• How to best use this course information

Unit 2: Understanding Your Audience
• The benefits of knowing your audience better
• What to ask your audience
• How to get the best information
• Collecting and using the best data
• Where to find the new ideas

Unit 3: Developing Programs and Services
• The right questions for the best success
• Natural life cycles of programs and services
• Determining which ones to continue
• Creating successful new programs and services

Unit 4: Analyzing Programs and Services
• Analyzing the past performance
• Determining future productivity
• Analysis tools
• Simple analysis technique

Unit 5: Setting the Right Price
• How price affects attendance
• Price breaks that determine the price to set
• Setting the best price
• Pricing strategies

Unit 6: Marketing Effectively
• Building your identify
• Developing market segments
• Determining who to market to

Unit 7: Developing Promotions
• Making promotions that work
• Creating the best layouts
• Making promotions that sell

Unit 8: Distributing Promotions
• Print, social media, and eMarketing techniques
• Knowing what promotions work
• The most effective promotion methods