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X-WR-CALDESC:Events for Laurel Ridge Community College
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SUMMARY:Marketing Using Social Media
DESCRIPTION:Develop a two-way communication and marketing strategy for your organization using social media. Let your instructor guide you in exploring major social media\, including Twitter\, LinkedIn\, and blogging. Learn quick\, easy ways to use Twitter\, blogs and LinkedIn to engage your customers or clients and keep them interested in your organization or business. You’ll find out the advantages and disadvantages of each\, and learn what’s right for your work and kind of organization.  \nAgenda \nUnit 1.\nSocial media as two-way communication\nThe customer-business relationship\nThe power of viral marketing\nBuilding customer loyalty with social media\nUsing social media to brand your organization \nUnit 2.\nCreating\, marketing and communicating using Blogs\nHow blogs got started\nWriting blogs for work and business\nMarketing and promoting your blog\nBusiness strategies for blogs \nUnit 3.\nHow to use Twitter\nUniqueness of Twitter\nCreating tweets and messages\nDoing research and information gathering with Twitter\nIntegrating Twitter with other publicity \nUnit 4.\nLinkedIn: a social media for professionals\nWhy businesses and professionals use LinkedIn\nHow LinkedIn distinguishes itself among social networks\nGetting connected with LinkedIn\nCase studies and examples of business and professional uses \nRequirementsInternet connection \,IE8 or higher\, Chrome\, FireFox and access to Adobe Flash Player
URL:https://laurelridge.edu/event/marketing-using-social-media-2/
LOCATION:Online 24/7\, VA\, United States
CATEGORIES:Computers and Technology,Marketing Online,Workforce Solutions
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