Effective Copywriting

Whether you are sending out a press release, communicating internally with a memo or promoting your own skills on LinkedIn, strong writing skills are the key to success. Come away with the tools and techniques you need to improve your copywriting skills and learn how to avoid the common writing mistakes that can hold you back.

Agenda

Unit 1
Copywriting Essentials
How to tell the difference between bad copy and good copy
The art of the perfect sentence
Developing your message
Crafting your document roadmap
Adapting your style to the audience and message

Unit 2
Getting to the Point
Clarity and brevity: Less is more
Active vs. Passive Voice
Cutting the clutter
Using concrete examples and avoiding unwarranted superlatives

Unit 3
Self Editing
Leaving yourself time for revisions
Avoiding common grammar mistakes and punctuation pitfalls
Subject, verb and object agreement
Fact checking
The benefits of having an in-house style guide

Unit 4
Creating Attention-grabbing Press Releases
Writing benefit-driven copy
Setting the right tone
Language to use and language to avoid
Writing a great headline